How Can A Website Benefit Your Business – Big or Small?
Why should you have a website?
In order to succeed in today’s world, you must have an Internet presence. More and more people log on to the internet everyday; there are billions of users world-wide and there are several reasons why one needs a web site. A website is a powerful first impression. Placing your business on the World Wide Web, gives your business the potential for global exposure, no matter the size of your business – be it large or small; singular or multi-national. To have your own website gives your business invaluable advantages, which is illustrated in the answer to the next question, viz-a-viz:
How can a website be useful?
Website help you leverage web services for streamlining data transfer to and from your organization.
There are myriad reasons for – How a website can be useful and why you should bring your business online? Some of them are, briefly, mentioned below:
a. Enhanced customer convenience
Your business concern can be more easily and quickly reached, every time a potential or an existing client searches for relevant businesses, products and services over the Internet. Your customers can always keep in touch with you and your business, just by knowing your web site address.
b. Greater reachability of your business profile:
Your business profile can be accessible from anywhere in the world. No other ad medium provides such global coverage.
c. Greater possibilities for promoting your business portfolio:
People will not buy your products or services unless they know that they actually exist. You can tell your potential audience much more through a WEBSITE, than you could possibly do via any print advertisements, Yellow Pages listings, or TV commercials. There are no limitations as far as space, time, nationality and residency are concerned. You can say as many things as you want, to as many people as you wish. And your business representation can be as resourceful as is the Internet itself.
d. Efficient low-cost advertising:
Your customers will always be able to obtain thorough up-to-date information about your services or products. Instead of having to rely on randomly aired TV or radio commercials, they can simply browse through your website whenever they like.
e. 24/7 availability:
Website is available to you 24 hours a day, 7 days a week, 365 days a year. It will be your hardest working employee, never getting sick, or taking a holiday. And you can rest assured that your website is always there for you – to answer your customers’ questions or to collect their feedback on your behalf.
f. Time-saving:
Prospective clients can learn about you and your business at any time of the day simply by visiting your website, so you won’t have to be present or involved with the process in any way. Your precious time can be saved and invested in other activities that can increase your profits and further enhance the scope of your business.
g. Cost -cutting:
You can save a lot of money cutting your costs on print ads, brochures, coupons, flyers, specials, newsletters or mailings. What’s more! Its always quick easy and extremely efficient to update real time information on your website; whereas regular renewals of printed materials turn out to be very expensive and time consuming. The fact optimized productivity at minimal cost is more valued in any business and it is possible only through world wide web.
Web services provide a standard way to implement a business function that can also be managed remotely. It employs an effective exchange of information and data-feeds between B2B and B2C portals, information warehouses, news providers, shopping portals like Amazon and search engines like Google etc.
Your website must work hard in today’s competitive online environment — attracting visitors, providing a rich user experience and converting them into loyal customers.
What makes a site work successfully?
Its a hotly debated question – “What makes a website work well that will genuinely help your business and attract more customers?”
A well designed website can certainly lead to increased business. By following simple guide-lines, it is possible to create a good-looking website that will really give your business the best chance of being noticed.
For your online presence to really count, your brand needs to exude credibility, confidence and efficiency through your website. A well designed website can certainly leverage your business processes. One can achieve this by blending strong design and content, with seamless functionality, and expert support throughout – with time tested processes.
Web Designing is “a process of conceptualization, planning, modeling, and execution of electronic media delivery via Internet in the form of Markup language suitable for interpretation by Web browser and display as Graphical user interface” (ref- Wikipedia)
Web Design can have a powerful affect. Web Design is important and it must be right! The right design kindles in a website visitor the right perception of your business. It engenders confidence and trust in your business. Success online is vital to the overall strength of your business.
It’s essential that –
In an arena saturated with billions of web pages, it requires innovation and expertise, to represent your brand effectively.
Your site must be easy to navigate and simple to use. If your users and potential customers can’t find what they want, this will undermine your site’s performance, in relation to your business goals.
Your web site should, clearly and concisely, reflect your business, values and products, since your web site is now the first point of contact for a new user or potential customer.
A good and innovative design ensures that the site is memorable and encourages the viewer to explore beyond the home page.
