With ‘Animal’, Ranbir Kapoor becomes the only actor to give three consecutive 100-crore hits post pandemic

Ranbir Kapoor was on a roll when he gave back-to-back hits between 2009 and 2013, starting from Wake Up Sid and following it up with Ajab Prem Ki Ghazab Kahani, Raajneeti, Rockstar, Barfi, and Yeh Jawaani Hai Deewani. After a lull, he’s back with a bang post the pandemic as he has become the only actor to give three consecutive 100-crore hits. Sandeep Vanga’s Animal will soon be a 400-crore blockbuster.

The other two hits the actor delivered were Ayan Mukerji’s ‘Brahmastra-Part One: Shiva‘ and Luv Ranjan’s ‘Tu Jhoothi Main Makkaar‘. The former made over Rs 230 crore at the box-office whereas the latter was around Rs 128 crore.

About Animal

With the blockbuster success of Ranbir Kapoor, Bobby Deol, Anil Kapoor, and Rashmika Mandanna’s Animal, fans have figured out less is more. The credit goes to the T-Series internal marketing team, which orchestrated a triumphant marketing strategy for the Bollywood blockbuster.

From the pre-teaser to the trailer

For the first time ever, the audiences witnessed a ‘Pre-Teaser’ of a film which left the nation stunned. The team then released teaser of the film followed by the blockbuster song ‘Satranga’ and then we saw a once in a lifetime moment. Ranbir Kapoor’s surprise visit on Arijit Singh’s concert while he sang the song was truly a moment to remember. Furthermore, utilizing cricket fervour, a special collaboration of Ranbir Kapoor during a World Cup match garnered attention, seamlessly integrating ‘Animal‘ into the sports spectacle.

Domestically, exclusive previews of the trailer for the Mumbai press was followed by a grand trailer launch in Delhi generated industry buzz. A strategic album launch with Spotify and a three-city tour in the South, culminating in a pre-release event in Hyderabad with regional stars, tapped into diverse markets.

Director reacts

Applauding the marketing efforts of the team, Sandeep Reddy Vanga said, “The immense happiness expressed by the entire team and I confirms the invaluable contribution and impact that the marketing and promotional campaign made on the overall success of ‘Animal.’ It’s a resounding success for the team.”

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