SWOT might sound like a modern digital marketing acronym. But SWOT analysis has actually been used since the 1960s to guide strategic planning. A social…
Posts published in “Social Media”
Ever noticed a mistake after you’ve published a post? One surefire way to save you from embarrassing corrections is to use a social media approval…
These days, video is basically the primary form of content across all social platforms. But if you want your video strategy to succeed, you have…
Facebook ad impressions are up 31% in 2024 vs. 2023 while costs have dropped 6%, so there’s never been a better time to include ads…
Social media crisis management is critical for every social media and communications professional. Why? Because when your brand is in the middle of a crisis,…
Khaby Lame doesn’t say a single word in the comedy clips he posts on TikTok. Yet the creator rakes in as much as $750,000 per…
It’s 2013. You sit down and craft a new post for your client’s Facebook Page. As you’re rewatching NSYNC at the VMAs, you take a…
Advertising on social media can sometimes feel like shouting into the void (or throwing money directly into a shredder). But when you use them right,…
DM automation means you can answer FAQs instantly and respond to customers 24/7 on social media. Some may associate automation with being impersonal, but that’s…
AI has been taking the world by storm, and many marketers are wondering how this new technology can fit into their day-to-day roles. Luckily, there…