Key Takeaways Reach tells you how many unique users saw your content, while impressions count the total number of views — including multiple views from…
Posts published in “Social Media”
How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when…
How do you come up with on-brand Facebook captions to attract your ideal audience on the world’s largest social platform? Every time you post, you’re…
Social media customer service has never been more important. 81% of customers expect faster service thanks to new tech, and 65% expect it if they…
Social media managers know the recurring nightmare of being pulled into a meeting with executives and asked to prove our social media ROI. This scenario…
The total global social media population is now about 5.17 billion. Trying to find your brand’s specific social media target audience from that enormous number…
No matter what kind of product or service your brand offers, the simple fact is that you are actually in the relationship business. And many…
Splashy video-first platforms like TikTok get talked about more than old timer Facebook, but Facebook marketing is critical for businesses in 2024. With over three…
Are you creating a social media marketing strategy and need to figure out what the many social media applications can do to help you reach…
We’re not going to sugar-coat it: social media compliance is a big deal. A lack of social media compliance monitoring can have serious consequences. But…