IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. No idea what I just said? You’ve got a lot to learn about Reddit (and…
Posts published in “Social Media”
YouTube influencer marketing in 2024: How to do it right
Ah, YouTube — the social media pioneer of long-form video content, and (still) a powerhouse for influencer marketing in 2024. Case in point: The near-20-year-old…
15 TikTok analytics tools that do the math for you
If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your…
How social listening increases customer advocacy: 6 examples
The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their…
How to get verified on X (Twitter) in 2024
It doesn’t take a lot to get Twitter verification in 2024. By Googling “how to get verified on Twitter,” you’ve already done the hardest part.…
The X (Twitter) algorithm explained: 2024 guide
Whether you’re still insistent on calling it Twitter or are 100% on board with the X rebrand, there’s one thing all users of the social…
21 of the Best Social Media Analytics Tools for 2024
Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a…
AI in customer service: Tips and tools for 2024
AI customer service is a quickly emerging technology that offers significant promise for improving the relationships between brands and the people who buy from them.…
18 Black Friday marketing ideas that will boost your sales
It’s that time again — time to plan your Black Friday marketing campaigns in time for the biggest shopping week of the year. Total holiday…
How to set a smart social media budget (and get it approved)
Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is…