If you have a YouTube video playing in the background as you read this post, you’re not alone: users watch a staggering 1 billion hours…
Posts published in “Social Media”
Social media campaigns are self-contained, limited-time bursts of themed social content. That means they provide unique opportunities to experiment with new ways to build brand…
Who is your social media audience, really? Beyond their demographic details, do you understand their attitudes, values, and goals? What about their pain points and…
Retail ecommerce sales hit $5.621 trillion in 2023. And sales through social networks accounted for an estimated 18% of total online sales. By the end…
Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and…
New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re preaching to the choir here, but…
Here at Hootsuite, we’re experts on social media trends and conversations. And right now, one of the most prevalent conversations in every corner of the…
Organic reach on Facebook isn’t what it used to be. But the good news is there are still ways to increase your visibility and get…
This year’s presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker…
If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of…