Standing out online as a business owner is harder than ever. Not only are there more platforms, algorithms, and content types than ever before—but there…
Posts published in “Social Media”
LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be.…
If you’re like most Instagram users, you probably only track a handful of Instagram metrics. Maybe you check how many likes and comments your posts…
Is your business still “like”-ing the idea of joining Instagram, rather than confidently sliding into the DMs of the platform’s full potential? It’s high time…
They say money makes the (social media) world go round. So whether you’re a freelance social media manager or looking to hire a social freelancer,…
In a dream world, we’d all hire Scorsese to direct our social media video campaigns. But in reality, most social media marketers have to figure…
Engagement rates are the currency of the social media marketing industry. Sure, followers and impressions are also important. But engagement metrics — like the number…
Snapchat may not be in the news as much as Twitter/X. It may not have as many users as Facebook. It’s certainly not as new…
LinkedIn is the world’s premier business network, with 875 million users. For brands that want to reach a professional network, strengthen employee advocacy, and position…
The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022,…