Who is your social media audience, really? Beyond their demographic details, do you understand their attitudes, values, and goals? What about their pain points and…
Posts published in “Social Media”
Retail ecommerce sales hit $5.621 trillion in 2023. And sales through social networks accounted for an estimated 18% of total online sales. By the end…
Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and…
New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re preaching to the choir here, but…
Here at Hootsuite, we’re experts on social media trends and conversations. And right now, one of the most prevalent conversations in every corner of the…
Organic reach on Facebook isn’t what it used to be. But the good news is there are still ways to increase your visibility and get…
This year’s presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker…
If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of…
Picture it: you’re on an expedition to find and photograph the rare mountain gorilla when suddenly, a band of them appear. Do you run straight…
Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or…