Competitive intelligence is crucial for informed decision making, from your next social media post to creating your entire digital marketing strategy. Using competitor analysis software…
Posts published in “Social Media”
The LinkedIn algorithm operates a bit differently than most other social platforms’ — it’s specifically designed to prevent content from going viral. Yes, you read that…
When crisis strikes, social media is a key communication channel. But whether it be an in-house emergency or a scandal in your industry, preparing well…
Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation…
Taylor Swift is the music industry’s most prolific singer-songwriter and pop star. Everything she touches seems to go to number one on the charts, and…
Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how…
Key takeaways Reasons for creating multiple Instagram accounts for one brand include promoting specific product lines, targeting regional audiences, enhancing employer branding, or balancing personal…
ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in…
Go beyond the obvious Instagram best practices (like posting consistently, engaging your audience, and prioritizing video) with these deep cuts to get the most out…
If you’re using TikTok to build your personal brand or business, it’s worth figuring out how to get verified on TikTok. After all, the social…