We’re not in charge of history books, but we’re pretty sure that Pinterest schedulers—and social media schedulers in general—will go down as one of the great modern inventions. Perhaps somewhere between the iPod and the air fryer.
Pinterest scheduling tools have changed the game for businesses and creators who want to post at strategic times for the platform’s 498 million active users, but don’t want to be constantly glued to their screens.
Keep reading for everything you need to know about scheduling on Pinterest. Plus, eight apps that will help you schedule posts—no early morning or late night logins required.
Bonus: Download your free pack of 5 customizable Pinterest templates now. Save time and easily promote your brand with professional designs.
What is a Pinterest scheduler?
A Pinterest scheduler is a tool used to automatically publish pins at a later date or time. Schedulers allow social media managers more flexibility (you don’t need to be physically online when your content is posted) and the ability to plan and strategize content for the future.
The best kinds of Pinterest schedulers (like, ahem, Hootsuite) are also compatible with other social platforms. That way, digital marketers can access everything they need for Facebook, Instagram, TikTok, Linkedin, and more, all in one place.
Schedulers often also include analytics, AI tools, approval processes, and other features to optimize content strategy and streamline workflow (more on that later!).
Why should you schedule Pinterest posts in advance?
Post more Pins
Using a Pinterest Scheduler allows you to streamline your posting process, plan your posts in advance, and strategize better—all in one place. It makes posting on Pinterest easier and more efficient.
The result? You can post more pins in less time and sweat less.
Reach more people
According to our data, the best time to post on Pinterest in 2024 is Tuesday and Friday at noon. That’s the ideal schedule for engaging your audience and ensuring your post performs well.
But does that mean every digital marketer has to be online, creating Pinterest posts at 12pm on Friday?
Not at all! Scheduling Pinterest posts in advance means you don’t need to worry about live posting from your computer to get maximum reach.
Batch your work
Pinterest schedulers allow you to be your own assembly line. Instead of creating each post individually, you can upload all of your image and video assets at once, insert your copy, and get multiple posts done at the same time.
That way, you can dedicate a portion of your day focused on Pinterest and be able to move on to other responsibilities without being interrupted by needing to press “post.”
Repurpose social posts from other networks
The best tools to schedule on Pinterest don’t just schedule on Pinterest—hardworking apps like Hootsuite allow you to plan your content for multiple platforms.
For example, once you’ve created and scheduled an image carousel for Instagram, it’s easy to repurpose that same content as a Pinterest post, using a scheduler.
Pro tip: Be sure to keep an eye on the dimensions for each platform.
Drive more traffic to your site
Pinterest is in a unique position when it comes to directing consumers towards your website.
While other social media platforms like Instagram and TikTok require a link in bio, profile URLs, and link trees — these actions create an extra step for your audience.
However, on Pinterest, pins link users directly to any site. It’s one and done—a single click, and your audience is right where you want them (major win!).
Keep track of posts on other platforms
Hootsuite’s 2024 Social Media Trends Report found that 52% of marketers are worried about the time or budget investment to maintain a presence on multiple social platforms.
A.k.a., keeping up with Facebook, Instagram, TikTok, Pinterest, LinkedIn, Twitter (X), and every other app requires many resources.
A tool to schedule posts on multiple platforms (including Pinterest) can help plan your overall social strategy and make the most of every app. You’ll be able to see all upcoming posts in one place and get a big-picture idea of your brand’s social presence, win-win.
Go on vacation
We’re all thinking it: taking a meaningful break when you’re a social media manager is hard. After all, the internet is buzzing 24/7, and you don’t want to be radio silent just because you’re OOO.
Using a Pinterest scheduler allows social media managers to batch prep posts, giving them the space to actually relax and enjoy time off the screen. While you can’t be totally hands-off, scheduling posts in advance creates more opportunities for breaks and time away.
8 Pinterest schedulers for 2024
Hootsuite
PSA: Hootsuite’s Pinterest scheduler is one of the only tools to schedule not just pins but entire Pinterest boards.
Compatible with Facebook, Instagram, TikTok, LinkedIn, X (Twitter), YouTube, and Threads, the visual content planner simplifies creating, scheduling, and automatically publishing across all your social platforms.
In fact, Hootsuite is like your very own Swiss army knife—an efficient secret weapon with lots of extra-functional parts. For example, it has a built-in media library for importing Pin graphics or videos, and an image editor to create Pins on the fly.
And if you’re looking to batch prep, you’re in luck. With Hootsuite, you can bulk schedule up to 350 posts at once.
Hootsuite even offers AI tools for brainstorming post and hashtag ideas when you’re strapped for inspiration. It also offers team collaboration tools to set up approval workflows and processes to keep your team on the same page.
Oh, and there’s analytics too. Advanced Pinterest performance measurement with Hootsuite Analytics allows you to see the big picture across all your profiles, or dive into each platform’s metrics.
Tl;dr if your company uses multiple platforms, Hootsuite is the ideal Pinterest scheduler.
Pinterest’s native scheduler
Scheduling Pinterest posts is so handy that the platform itself has a free scheduling tool (you just need a business account to use it). The tool is compatible with web, Android, and iOS, and pins can be scheduled up to 30 days in advance.
Source: Pinterest
Keep in mind that Pinterest’s native tool does not offer a batch scheduling option, so you can only schedule one post at a time.
Later
Later is a social media management tool that lets you schedule photo and video pins in advance.
Thanks to the app’s content visual calendar, you can see a bird’s-eye view of your content, allowing you to prepare for what’s coming up and plan for what’s next.
Source: Later
While Hootsuite and Later can both schedule pins, only Hootsuite can create and schedule new boards—check out our full comparison of the two apps here.
Buffer
Much like other apps, Buffer can schedule Pinterest posts in advance. However, unlike other apps, Buffer has a Canva integration to make designing pins easier (psstt, Hootsuite has that too).
Source: Buffer
One of Buffer’s unique features is a browser extension—you can save posts to pin later from any web page. Plus, the app can schedule pins from a personal or business Pinterest profile, but can’t publish entire boards.
Planable
Planable is a tool that is particularly useful for its approval features. If there’s more than one person creating, scheduling and OK-ing your Pinterest posts, this app will set up a clear workflow and approval process.
Source: Planable
Planable has four approval process options that range from “none” (no approval needed) to “multi-level” (multiple approvals needed).
Besides Pinterest, the app is also compatible with Instagram, Facebook, Youtube, LinkedIn and X (Twitter).
Sprout
Sprout is an all-in-one platform for scheduling Pinterest posts in advance. Like Planable, Sprout also offers approval process options for Pinterest scheduling.
Source: Sprout
Additionally. Sprout includes Pinterest analytics features and “premium” solutions like influencer marketing and social listening.
Keep in mind, Sprout is a bit pricer than other platforms, so be sure to check your budget constraints before signing up.
Sprinklr
In addition to Pinterest planning and scheduling tools, Sprinklr offers an all-in-one inbox. And though the company is 15 years old, that doesn’t mean its features are outdated—Sprinklr offers artificial intelligence tools like AI-generated content ideas and AI-recommended times to post your Pins.
Source: Sprinklr
Subscribing to Sprinklr is a significant investment—compare pricing plans with other apps before handing over that credit card info.
Tailwind
Tailwind offers content design, planning and scheduling tools for Pinterest (Instagram and Facebook, too). The platform also offers hashtag suggestions and an AI-enhanced ghostwriter—spooky—to kickstart your content.
Tailwind’s repertoire goes beyond social media: the app has an email marketing feature, too, so your campaigns can be delivered straight to your audience’s inbox.
Source: Tailwind
Tailwind offers several plan options with varying numbers of scheduled posts per month.
While knowing how many monthly posts to schedule isn’t a one-size-fits-all formula, there is plenty of data available on how often you should post on Pinterest (and other social platforms, too).
Still hungry for Pinterest hacks? We’ve got 8 tips for using Pinterest for business ready for you.
Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule, and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. Try it free today.
Schedule Pins and track their performance alongside your other social networks—all in the same easy-to-use dashboard.
The post 8 Pinterest Schedulers That Will Help You Reach More People appeared first on Social Media Marketing & Management Dashboard.
A Pinterest scheduler is the best way to plan long-term content for your social media calendar, keep organized, and save time.
The post 8 Pinterest Schedulers That Will Help You Reach More People appeared first on Social Media Marketing & Management Dashboard.
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